Over the recent months there has been some exciting advancements in ad management. For a while now web publishers haven’t had many options for self-serving their advertisements. We’re going to take a look at an ad management app that has just launched as well as some software that’s getting refocused.

First up, Adregate

Adregate is an online ad serving solution that makes it pretty easy to manage your ads. You pay a monthly fee which is based on impressions and you can even serve ads for 1 site for free.

Pros:

• Very easy interface makes managing ads easy
• Media/Sales kit page to refer your potential advertisers to

Cons:

• No way for advertisers to check ad stats

OpenX, previously OpenAds

OpenX is a PHP app that you install on your own server for all types of ad serving. Their blog had a post about their roadmap for 2008, it sounds good to me.

Over the last few months, we have spent time sorting through all of the opportunities, features, and priorities that we have, and distilling these down to a clear roadmap of what OpenX plans to deliver in the coming months. Read the rest

Pros:

• It’s open source
• Advertisers can be emailed statistics about their campaigns

Cons:

• Admin area is a bit difficult to get used to

These are the only 2 I’m going over for now. I will update this page when more ad serving apps are available. Feel free to leave a comment if you know of more ad serving solutions like the above. Google is currently in beta with it’s ad manager and I can’t wait to try it out. If I get to, I’ll be sure to update this post.